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'Don’t bare then share' is the advice for young people on Safer Internet Day

Published on 07/02/17

Avon and Somerset Police are advising not to 'bare then share' this Safer Internet Day. 

Many young people see sexting as a normal part of life but it is against the law and can have unintended consequences.

So on Safer Internet Day, 7 February Avon and Somerset Police is highlighting the potential pitfalls of sexting - the sharing of indecent images, videos or other sexual content - with the call to action of ‘Don’t bare then share’.

A recent survey by the NSPCC shows around 1 in 7 young people have taken a semi-naked or naked picture of themselves and over half shared this with someone else.  It is often considered harmless but can lead to children being exploited, bullied and blackmailed.

‘Don’t bare then share’ is a story about the loss of control after a nude selfie is taken and shared. It will exclusively launch on Snapchat to reach young people and will rollout on other channels to inform parents about the issues and signpost to advice.

Detective Chief Superintendent Geoff Wessell said: “Sexting is a growing concern so we are using Safer Internet Day to remind young people that it is against the law and there can be unintended consequences of taking and sharing explicit pictures.

“There is sometimes a reluctance to report sexting out of concern that it could lead to a criminal record. This is only the case if there is exploitation, coercion or if adults are involved in taking or sharing the images.

"Educating and supporting young people is at the forefront of all we do and we are taking steps to ensure no young person is unnecessarily criminalised.

“We are asking parents to talk to their children about sexting by providing information and signposting to great resources to help young people stay safe.”

Add ‘aspolice’ as a friend on Snapchat or follow Avon and Somerset Police on Facebook and Twitter. For more information on sexting go to: and